Mock Doritos Campaign
Class Assignment | 2021
About the Project
Year Completed: Spring Semester 2021
Role: Creator
One of four mock campaigns I made for a class, this Doritos campaign was created to promote the new Doritos 3D Crunch to its target consumer: young adults.
Designs
Digital Banner Ad
Collaboration Package Prototype
My campaign involved a collaboration with Activision Blizzard featuring their hit video game Overwatch. Select characters would be featured on Doritos 3D Crunch packaging. These bags would include an exclusive free character outfit, dubbed a “skin,” free with purchase.