Mock Doritos Campaign

Class Assignment | 2021

About the Project

Year Completed: Spring Semester 2021

Role: Creator

One of four mock campaigns I made for a class, this Doritos campaign was created to promote the new Doritos 3D Crunch to its target consumer: young adults.

Designs

Digital Banner Ad

Digital Banner Ad with Animation

Billboard Mockup

Collaboration Package Prototype

My campaign involved a collaboration with Activision Blizzard featuring their hit video game Overwatch. Select  characters would be featured on Doritos 3D Crunch packaging. These bags would include an exclusive free character outfit, dubbed a “skin,” free with purchase.